Jun. 30, 2020

9:00am - 12:00pm

Virtual Training

This training will be conducted via  Zoom Logo 

Instructions to access the training will be emailed to you the week of the training. 


Throughout human history, stories have been used for specific purposes - to inspire, to teach, and to build community. Strategic Storytelling is a crucial tool in getting your message heard and intentionally using compelling stories that will inspire your listeners to take action. A story is the only way to activate certain parts in the brain so that a listener turns the story into their own idea and experience. Storytelling is a collaborative effort between the teller and listener; stories build trust and unlock passion because they connect the head to the heart. Strategic stories are a bridge between ideas or information and the feelings that inspire us to action.

Virtual training combines lecture and slides with interactive participation both individually and in small groups. Strategic Storytelling is designed for business, community and municipal leaders who want to connect with audiences in a powerful and compelling way. Through understanding the elements of a story and the power of metaphor, exploring specific goals and intention, and honing calls to action, participants will learn to use storytelling for strategic and effective communication.

Learning Outcomes:

  • Acknowledge the science of storytelling and why it’s a powerful tool for persuasive communication
  • Recognize story structure and the role of metaphor in strategic communication
  • Craft a compelling message that will inspire listeners to take action
  • Employ strategic storytelling to become a more powerful communicator
  • Genevieve Aichele

    Genevieve Aichele

    Genevieve Aichele is a theatre artist and the founding artistic director of New Hampshire Theatre Project based in Portsmouth, NH. She has performed, directed and taught performing arts and public speaking for over forty years throughout the United States, Europe and Hong Kong. Genevieve has taught public speaking and community leadership at the University of New Hampshire and Great Bay Community College, is an affiliate consultant with The Woodland Group and the Brown Center at UNH, and has worked with numerous corporate and individual business clients in presentation skills, public speaking, business storytelling, conflict resolution, team management, and leadership. Sample past clients include VF Timberland, Fuji Dimatix, Unitil, National Education Association, Gould Academy, Landy Management, City Year New Hampshire, and hundreds of private clients. including attorneys, doctors, marketing & sales professionals, human resource specialists, academics, ESL speakers, IT experts, managers, VP’s and CFO’s. Genevieve specializes in working with those who struggle with public speaking due to anxiety, those who speak English as a second language, and those in professional transition.



This program has been approved for PDC recertification credit hours toward SHRM-CP and SHRM-SCP recertification through the Society for Human Resource Management. For more information about certification or recertification, please visit the SHRM Certification website at www.shrmcertification.org

As an IACET Accredited Provider, Primex3 offers CEUs for its programs that qualify under the ANSI/IACET standard.

Learn more about the IACET CEU

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